If you are not using the
Internet for more than email, you are missing out on a vast
number of money-making opportunities for your business. A
company website can be used for lead generation, posting
your "brochures" and other useful information, customer
service, reducing routine inquiries (FAQs) and more. Here's
a growing collection of resources that can help you make
more money from your website and the Internet.
Create Your Website – Web Hosting
Providers
In the US:
GoDaddy.com. Search tool plus a low-cost registrar of
domain names, web hosting, and a variety of other services
to help you build your web presence.
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Network
Solutions. Well established domain name registrar and
web hosting provider who also offer a range of other
services to build and promote your website.
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In Canada:
I currently recommend TELUS hosting. They have a
variety of hosting options for small and medium-sized
businesses, starting at a very reasonable rate. You can
upgrade step by step as you need more web space or
functions.
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Domain Name Search and Registration
GoDaddy.com. Search tool plus a low-cost registrar of
domain names, web hosting, and a variety of other services
to help you build your web presence.
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Checkdomain.com. Web
tool to check on the availability of a domain name. It often
gives you more information about who's registered a
particular domain name and when.
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Network Solutions.
Well established domain name registrar and web hosting
provider who also offer a range of other services to build
and promote your website.
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Web Authoring Tools
Mini Site Creator. Jim Edwards has created a
“mini
site creator” system for people who hate all this technical
stuff and just want to build their site really fast. His philosophy that
simple, and what he calls "ugly" sites can often outpull and
outsell fancy ones is worth learning about.
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Macromedia Dreamweaver MX 2004.
Among the "What You See Is What You Get" (WYSIWYG) programs
that allow non-techies to create their own web sites, this
is the one that gets recommended most.
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123 WysiWyg HTML Editor is a simple, low-cost product
for creating web pages that has received praise from users
for its ease-of-use.
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Microsoft FrontPage. Not everyone likes Microsoft.
But I chose FrontPage five years ago because I figured
FrontPage would be around for years and that the company
would support it. They have, and continued to improve the
program. It's intuitive enough to learn on your own. Use it
to create and manage your website.
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Build Your Customer List –
Autoresponders and Email Tools
An autoresponder lets you set up a series
of email messages to follow up automatically with any
customer or prospect inquiry. You can program your messages
to go out instantly, or in any sequence of days afterward.
Given that many customers need multiple contacts to finally
decide to buy, having an autoresponder puts yours email
marketing on autopilot, so you can focus on other things.
You can also use this third-party application to manage your
customer or prospect mailing list and send out email
newsletters or the occasional "broadcast" email. Cost for
the service is around the $20/month range.
Recommended autoresponder: GetResponse.com. They will
let you set up a limited-feature autoresponder free, to
check out how it works and actually use it for customers.>more
Another highly-recommended autoresponder
service: Aweber.com.
>more
Autoresponder Magic
Autoresponder Magic is a massive collection of winning
autoresponder messages to model, copy and swipe from the top
Internet marketers around.
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Generate Traffic to Your
Web Site
Search Engine Marketing (SEM)
The Definitive Guide to
Google AdWords. Perry Marshall's book can help you shave
weeks off the learning curve and use this incredibly
powerful internet marketing tool (Google AdWords) to
generate leads and automate sales -- even in your local
area. He's also written a very helpful e-course called "5
days to success with Google AdWords" and there's no charge
for it. You can find out about it here:
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The Overture Keyword
Suggestion Page. This free resource available at Google
AdWord's main competitor, Overture, gives you a count of the
most commonly searched keywords and phrases in the past
month. It's a great starting point for creating your own
AdWord campaigns.
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The Overture Bid Tool. This web resource lets you
type in a keyword or phrase and see how much other marketers
are bidding for it and their listings.
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WordTracker. Another
Internet tool to help you select the most effective keywords
for your Google AdWords or Overture search engine marketing
campaigns. WordTracker is fee-based but lets you test out
the services for free.
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Generate Traffic through Articles and
eBooks
Jim Edwards offers a proven, step-by-step
system for creating short (roughly 500 words) articles to
targeted ezines that can generate tons of traffic for your
website or web products. As he puts it,
this simple "Traffic Machine"
can create an instant avalanche of FREE Website Traffic.
>learn more
Accept Credit Cards and Other
Electronic Payments Online
ClickBank.com. Simple, easy way to
automate the payment process and enable customers to use a
variety of credit cards without a big upfront payment or
complicated programming. Well established online company.
Caveat: only applies to digital products (downloads,
software, PDFs, ebooks, etc.) which can be delivered
instantly via your website or email.
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WebContactPro has helped
thousands of Net Entrepreneurs - just like YOU - eliminate
the uncertainties and hassles of capturing online credit
card orders quickly and easily. But unlike other shopping
cart systems, WebContactPro does NOT require any additional
software, order forms, or database programs.
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Create Your Own Affiliate Program
An affilate program allows other
people to product your website or products and services and
earn a commission for referring people to you. It's a
win-win arrangement for both of you. The key is to set up a
turn-key system that tracks their leads, pays them
automatically and gives them various tools, such as
ready-made headlines, banner ads and graphic icons to
promote your business in a professional way. Here are some
tools that can help:
ClickBank
With ClickBank,
your digitally-delivered products can have an instant
Affiliate Network. Affiliate networks are used by many of
the most successful sites on the web to drive paying
customers to their online stores.
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Enhance Your Site with these Graphic Tools
Ebook cover generator
Armand Morin's ebook cover and software box
making software.
>more
Productivity Boosters
Instant Sales
Letters
Instant Sales Letter templates are a valuable (and
effective) marketing tool for nearly any business owner who
wants to increase their profits. You can create your own
powerful sales letter in just minutes…without writing!
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The Definitive Guide to Writing &
Promoting White Papers
If you sell any kind of complex service, technology or
sophisticated product, a White Paper is the best way to
educate your customers about that technology. You can use a
white paper to build your credibility, get free exposure in
the press, attract new customers, and drive new technology
into change-resistant, conservative markets. Most white
papers are either too technical (boring) or too commercial
(thin and cheesy) - but Perry Marshall has written a guide
that shows you how to strike the perfect balance.
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Guerilla Marketing for Hi-Tech Sales
People
Most sales people spend all day dialing for dollars, chasing
prospects who are mentally if not physically backing away
from them, and they waste most of their time chasing deals
instead of closing them. At the same time, most companies
spend all kinds of money on advertising and don't get nearly
enough bang for their buck. Perry Marshall's "Guerilla
Marketing for Hi-Tech Sales People" is an information-packed
audio CD that discusses 21 principles that you can use to
eliminate cold prospecting and wasted advertising dollars in
today's fiercely competitive B2B marketplace. You can get a
FREE copy right now:
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Magnetic Marketing
This is the famous marketing program from legendary
marketing guru Dan Kennedy... a complete business building
package that covers powerful advertising, marketing, direct
marketing, customer attraction and persuasion strategies.
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"Advanced
Copywriting Seminar-in-a-box"
Only 115 people were permitted to attend Dan Kennedy's
recent, closed door, 2-day Seminar where he revealed ALL of
his most prized, most powerful and most profitable
copywriting techniques. Everything else was just "elementary
school" before this.
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"Instant Marketing Toolbox"
Here's the first turn-key, monthly marketing system with
over 90% of the hard work already done for you… If You're
Too Busy Running Your Business To Even Think About Marketing
-- This Is What You've Been Waiting For.
>more
5-Minute PDF Creator
Perfect tutorial resource for anyone that wants to quickly
and easily create great looking ebooks and any other digital
content. Over 150 screen captures, diagrams and full color
graphics, really gives you exact step-by-step details for
publishing success.
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Write an eBook in 7 Days
Expert Jim Edwards shows you how to write and publish
your own outrageously profitable ebook... in as little as 7
days. eBooks are also tremendous promotional and
traffic-generating tools.
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Public Domain Riches
Discover a fortune that lies hidden in the massive stockpile
of public domain works -- which is yours FREE for the taking
without permission or paying a dime in fees.
>more
Other Useful Tools
Million
Dollar Emails
Million Dollar Emails reveals the secrets of using email
marketing and the power to create cash on demand. Imagine,
anytime you need more money, you just hit SEND!
Click…Send…Make Money!
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Affiliate Link Cloaker. How do you keep your affiliate
commissions safe from hijackers? Up to 30% of all affiliate
commissions are "hijacked" or bypassed, often by customers
who either put
their own affiliate IDs in where yours should be or who
"chop off" affiliate links at the end of URLs. This simple
product takes only a few minutes to set up and makes any
product you sell as an affiliate look like it has its own
page on your site.
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Lyris.com's
Free Content Checker
Depending on how your newsletter or email message is
written, even your opt-in email may be inadvertently tagged
as spam and prevented from being delivered. This free online
content checker from Lyris can help you by checking your
message before you send it. They have incorporated
SpamAssassin's™ rules into their "ContentChecker" web form
below. Run your message through their Content Checker and
receive a detailed evaluation.
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Jim Edward's 7-Day eBook
program
Learn how to write and publish your own outrageously
profitable ebook... in as little as 7 days.
>more
Instant Internet
Profits
This home study course that shows how a completely different
approach to Internet marketing can take you from zero to
making $51,351.94 in your first 6 ½ months online, working
from home.
>more
33 Days to Online Profits
This is one of the first step-by-step, day-by-day guides to
making real money online in 33 days or less for almost any
product or service you sell.
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The Affiliate Business
Blueprint
Discover how to create or supplement your own business by
earning affiliate income from other companies' products.
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