Getting Work From Events and Late-Breaking
News
by Melanie Rockett
There are a constant stream
of news events that produce
work for freelance writers,
photographers, illustrators
and web entrepreneurs.
Fires, floods and hurricanes
or
other uncontrollable
disasters are one category of
news
events. Accidents and
police incidents are another.
Announcements of all shapes
and sizes are another.
These events often fall
under the category of bad
news,
which may lead many of you
to react with, "I don't want
to be an ambulance chaser."
And you know what? I
agree
on one level. However there
are several things to
consider before you totally
reject this avenue as a way
to find freelance
work.
First of all -- have YOU
ever been in a fire, accident
or disaster? If you were you were
probably HAPPY to
have the infrastructure
there that would help you.
When I had a fire that
gutted part of my house and
created fire damage to the
rest of the house, I was
happy to have a disaster
clean up company arrive on my
doorstep virtually the next
day! They were wonderful.
They held my hand
throughout the process and made
it
somewhat
bearable. When
I was in an accident, MY
insurance company -- the
one I pay big bucks to every
year to look after my
interests -- treated me like
dirt. I was HAPPY to have a
lawyer to call.
All of
these helpers provided me
with services I wanted and
needed. They all got paid,
and I do not resent any
penny of what they
made.
The second thing to
understand is that someone is
going
to do the work and that
someone could be you.
What kinds of work am I
talking about?
I will give you an example
that will hopefully help you
think in terms of work
possibilities.
Many years back,
a oil processing plant I
did occasional work for had a
huge fire and explosion. As
a freelance writer/
producer/ director I was
asked to document the
aftermath of the fire on
video. This was for a number
of purposes. The fire
department, inspectors, and
engineers put together a
documentary of what happened.
Some of the information was
used for insurance
purposes. The company also
used the information to
develop special emergency
methods, strategies and
procedures in the form of
videos and manuals. As a
freelancer I got over a
year of ongoing contracts out
of this disaster. I believe
I performed a valuable
service in helping to
prevent accidents like this
from
ever happening
again.
You may be familiar with
the Staten Island Ferry crash
that happened not too long
ago. What freelance work
could come of that? There
will undoubtedly be city and
state government policy
papers, new construction
guidelines, and safety
training programs for dock
and
ferry
crews.
In
Vancouver, the Pinkerton Farm murders and East
Side
disappearances have
generated hundreds of
articles
across North America. The
trial(s) will generate at
least one if not more
books. The cases have already
shown up in a TV series and
will likely be made into
one or more movies.
Vancouver Police Department
policies and procedures are
being re-written as I write
this article. Someone is
being paid to do that.
Though not nearly as
spectacular, late breaking
news
also focuses on
announcements of many kinds.
For
example -- that BIG company
you've been trying to break
into, announces that they
have a new PR director. The
old PR director kept on
putting you off, maybe you
will
fair better with the change
of personnel!
Or -- the construction of a
new hospital has been
announced. Good news for
freelancers who specialize in
the construction
industry. Good
news for freelancers
who specialize in writing
policy and procedures
manuals. This work will start well
before the hospital
construction has been
completed.
Photographers -- the
construction companies and
hospital board will want to
document construction from
ground breaking to
completion. Producers --
safety videos, construction
documentation. Web
designers, programmers, IT
consultants -- will the hospital have
an internal
communication system? Will
the hospital have a website?
Every day, newspapers and
magazines are pointing to new
work possibilities for you.
Are you paying attention?
Each of us has to be
governed by our own morals
and
ethics in this matter. What
kinds of work will we
pursue and undertake? Where
do we draw the line?
Whatever your answer -- the
fact is, "late breaking
news" is a never-ending
source of work for
freelancers
around the
world.
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The author, Melanie
Rockett, coaches writers and
freelance professionals who
are struggling to attract
more clients and increase
the revenues in their
businesses. http://www.proofpositive.com
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